The colourful Aloft hotel at Excel
After such a successful showing in Paris, with Ortho Clinical Diagnostics, the next venue was Excel where the two stands were amalgamated into one. However, unlike in Paris, we had some competition with entertainment. Our neighbouring stand had organised a flashmob. Around 20 or so actors created great interest by 
rushing onto their stand and initiating some kind of a line dance. Luckily for us all it was short lived and rather pointless and all it really succeeded in doing was alerting the disappointed crowd to our more engaging stand entertainment of iPad caricatures viewable live on screen.
Just like in Paris, the iPad caricatures on 6 x 4 colour prints were highly sort after and word spread quickly among the international attendees that there was a great memento to be had on our stand. Work or holiday it's nice to take something home that reminds you of your visit and so the Big Ben template proved very popular. Even better if you can provide a memento that bears the company name that's desirable.
